I remember a number of years ago reading a book about share market trading tactics. A point that stuck in my mind is about the psychology of people buying and selling assets be it property or shares. Basically the idea is that people act out of fear and greed in making investment decisions on buying property and shares and that you have to work against those emotions to make a good decision. A few good examples spring to mind that you can read in my articles this month on Property Cycles and Share Market Cycles.
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